:root {
  --bg: #ffffff;
  --bg-soft: #f3f1ec;
  --bg-ink: #181b1f;
  --text: #1f2328;
  --muted: #62666d;
  --line: #ded9d0;
  --red: #b7392f;
  --red-dark: #8f2c25;
  --yellow: #e4aa25;
  --green: #244a3c;
  --panel: #fbfaf7;
  --shadow: 0 22px 70px rgba(24, 27, 31, 0.14);
  --radius: 8px;
  --max: 1180px;
  --header: 78px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--text);
  background: var(--bg);
  font-family: "Inter", "Segoe UI", Arial, sans-serif;
  line-height: 1.55;
  text-rendering: optimizeLegibility;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  font: inherit;
}

.skip-link {
  position: fixed;
  left: 16px;
  top: 12px;
  z-index: 100;
  transform: translateY(-140%);
  border-radius: var(--radius);
  background: var(--bg-ink);
  color: #fff;
  padding: 10px 14px;
  transition: transform 160ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 30;
  min-height: var(--header);
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 28px;
  padding: 14px clamp(18px, 4vw, 48px);
  border-bottom: 1px solid rgba(31, 35, 40, 0.08);
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(16px);
}

.site-header.is-scrolled {
  box-shadow: 0 16px 36px rgba(24, 27, 31, 0.08);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  min-width: max-content;
}

.brand-mark {
  display: grid;
  width: 44px;
  height: 44px;
  place-items: center;
  border-radius: 7px;
  background: var(--red);
  color: #fff;
  font-family: "Archivo", "Inter", sans-serif;
  font-size: 1.35rem;
  font-weight: 800;
  letter-spacing: 0;
  box-shadow: inset 0 -5px 0 rgba(0, 0, 0, 0.12);
}

.brand strong,
.brand small {
  display: block;
}

.brand strong {
  font-family: "Archivo", "Inter", sans-serif;
  font-size: 1.15rem;
  line-height: 1;
  letter-spacing: 0;
}

.brand small {
  margin-top: 3px;
  color: var(--muted);
  font-size: 0.78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.site-nav {
  justify-self: end;
  display: flex;
  align-items: center;
  gap: 28px;
  color: #33373d;
  font-size: 0.96rem;
  font-weight: 700;
}

.site-nav a {
  position: relative;
  padding-block: 8px;
}

.site-nav a::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 2px;
  height: 2px;
  transform: scaleX(0);
  transform-origin: left;
  background: var(--red);
  transition: transform 180ms ease;
}

.site-nav a:hover::after,
.site-nav a:focus-visible::after {
  transform: scaleX(1);
}

.header-cta,
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  border-radius: var(--radius);
  padding: 0 18px;
  font-size: 0.94rem;
  font-weight: 800;
  transition:
    transform 180ms ease,
    box-shadow 180ms ease,
    background 180ms ease,
    border-color 180ms ease;
}

.header-cta,
.button-primary {
  border: 1px solid var(--red-dark);
  background: var(--red);
  color: #fff;
  box-shadow: 0 12px 26px rgba(183, 57, 47, 0.22);
}

.button-secondary {
  border: 1px solid #cfc8bb;
  background: #fff;
  color: var(--text);
}

.header-cta:hover,
.button:hover {
  transform: translateY(-1px);
}

.header-cta:hover,
.button-primary:hover {
  background: var(--red-dark);
  box-shadow: 0 16px 32px rgba(143, 44, 37, 0.26);
}

.button-secondary:hover {
  border-color: var(--red);
  box-shadow: 0 12px 28px rgba(24, 27, 31, 0.08);
}

.menu-button {
  display: none;
  width: 44px;
  height: 44px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: #fff;
}

.menu-button span {
  display: block;
  width: 18px;
  height: 2px;
  margin: 4px auto;
  background: var(--text);
}

.page {
  overflow: clip;
}

.hero {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(420px, 1.1fr);
  gap: clamp(30px, 5vw, 72px);
  align-items: center;
  min-height: auto;
  padding: clamp(42px, 5.6vw, 72px) clamp(18px, 4vw, 48px) 34px;
  background:
    linear-gradient(90deg, #fff 0 52%, rgba(243, 241, 236, 0.78) 52% 100%),
    var(--bg);
}

.hero::before {
  content: "";
  position: absolute;
  left: clamp(18px, 4vw, 48px);
  top: 38px;
  width: 76px;
  height: 6px;
  background: var(--yellow);
}

.hero-copy {
  max-width: 650px;
}

.hero h1,
.section h2 {
  margin: 0;
  font-family: "Archivo", "Inter", sans-serif;
  line-height: 0.98;
  letter-spacing: 0;
}

.hero h1 {
  max-width: 760px;
  font-size: clamp(2.9rem, 5.1vw, 5.25rem);
  font-weight: 800;
}

.hero-lead {
  max-width: 610px;
  margin: 22px 0 0;
  color: #3e4249;
  font-size: clamp(1.18rem, 1.7vw, 1.55rem);
  line-height: 1.42;
}

.hero-actions,
.local-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 28px;
}

.hero-media {
  position: relative;
  align-self: center;
  min-height: 0;
  aspect-ratio: 16 / 11;
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow);
  background: #ddd;
}

.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-note {
  position: absolute;
  right: 20px;
  bottom: 20px;
  width: min(290px, calc(100% - 40px));
  border-left: 5px solid var(--yellow);
  border-radius: 0 var(--radius) var(--radius) 0;
  background: rgba(255, 255, 255, 0.93);
  padding: 18px 18px 17px;
  box-shadow: 0 18px 45px rgba(24, 27, 31, 0.18);
}

.hero-note strong,
.hero-note span {
  display: block;
}

.hero-note strong {
  font-family: "Archivo", "Inter", sans-serif;
  font-size: 1.05rem;
}

.hero-note span {
  margin-top: 4px;
  color: var(--muted);
  font-size: 0.94rem;
}

.hero-strip {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.78);
}

.hero-strip span {
  padding: 18px 22px;
  color: #32363c;
  font-size: 0.94rem;
  font-weight: 800;
  text-align: center;
}

.hero-strip span + span {
  border-left: 1px solid var(--line);
}

.section {
  padding: clamp(78px, 9vw, 126px) clamp(18px, 4vw, 48px);
}

.section-tight {
  padding-top: clamp(62px, 7vw, 98px);
}

.section-heading {
  width: min(100%, var(--max));
  margin: 0 auto clamp(34px, 5vw, 58px);
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(280px, 0.55fr);
  gap: clamp(26px, 6vw, 78px);
  align-items: end;
}

.section h2 {
  font-size: clamp(2.2rem, 4.4vw, 4.55rem);
  font-weight: 800;
}

.section-heading p,
.split-copy > p,
.local-copy > p {
  margin: 0;
  color: var(--muted);
  font-size: 1.05rem;
}

.intro-section {
  background: var(--bg);
}

.reason-list {
  width: min(100%, var(--max));
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
}

.reason-list article {
  min-height: 254px;
  padding: clamp(24px, 3.2vw, 38px);
  background: #fff;
}

.reason-list article + article {
  border-left: 1px solid var(--line);
}

.reason-list span {
  display: inline-flex;
  color: var(--red);
  font-family: "Archivo", "Inter", sans-serif;
  font-size: 0.86rem;
  font-weight: 800;
}

.reason-list h3,
.category-grid h3,
.audience-rail h3 {
  margin: 22px 0 10px;
  font-family: "Archivo", "Inter", sans-serif;
  font-size: clamp(1.25rem, 2vw, 1.62rem);
  line-height: 1.12;
}

.reason-list p,
.category-grid p,
.audience-rail p,
.faq-list p {
  margin: 0;
  color: var(--muted);
}

.assortment-section {
  background: var(--bg-soft);
}

.split,
.local-section {
  width: min(100%, var(--max));
  margin: 0 auto;
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(360px, 0.92fr);
  gap: clamp(34px, 6vw, 72px);
  align-items: center;
}

.split-copy h2,
.local-copy h2 {
  margin-bottom: 22px;
}

.category-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 14px;
  margin-top: 34px;
}

.category-grid article {
  min-height: 190px;
  border: 1px solid #d7d0c4;
  border-radius: var(--radius);
  background: rgba(255, 255, 255, 0.64);
  padding: 22px;
}

.category-grid article:nth-child(2) {
  border-top: 5px solid var(--red);
}

.category-grid article:nth-child(3) {
  border-top: 5px solid var(--yellow);
}

.category-grid h3 {
  margin-top: 0;
}

.assortment-photo {
  margin: 0;
}

.assortment-photo img {
  width: 100%;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
}

.assortment-photo figcaption {
  margin-top: 13px;
  color: var(--muted);
  font-size: 0.92rem;
}

.audience-section {
  background:
    linear-gradient(180deg, #fff 0, #fff 55%, var(--green) 55%, var(--green) 100%);
}

.audience-rail {
  width: min(100%, var(--max));
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  border-radius: var(--radius);
  overflow: hidden;
  box-shadow: var(--shadow);
  background: var(--line);
}

.audience-rail article {
  min-height: 270px;
  padding: clamp(26px, 3.5vw, 42px);
  background: var(--panel);
}

.audience-rail article:nth-child(2) {
  background: var(--bg-ink);
  color: #fff;
}

.audience-rail article:nth-child(2) p {
  color: rgba(255, 255, 255, 0.72);
}

.local-section {
  align-items: stretch;
}

.local-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
}

.local-facts {
  display: grid;
  gap: 1px;
  margin: 34px 0 0;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--line);
}

.local-facts div {
  display: grid;
  grid-template-columns: 150px 1fr;
  gap: 18px;
  background: #fff;
  padding: 17px 18px;
}

.local-facts dt,
.local-facts dd {
  margin: 0;
}

.local-facts dt {
  color: var(--muted);
  font-size: 0.82rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.local-facts dd {
  font-weight: 700;
}

.map-frame {
  min-height: 520px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--bg-soft);
  box-shadow: var(--shadow);
}

.map-frame iframe {
  width: 100%;
  height: 100%;
  border: 0;
}

.faq-section {
  background: var(--bg-soft);
}

.faq-list {
  width: min(100%, 920px);
  margin: 0 auto;
  display: grid;
  gap: 12px;
}

.faq-list details {
  border: 1px solid #d6d0c4;
  border-radius: var(--radius);
  background: #fff;
  padding: 0;
}

.faq-list summary {
  cursor: pointer;
  list-style: none;
  padding: 22px 24px;
  font-family: "Archivo", "Inter", sans-serif;
  font-size: 1.16rem;
  font-weight: 700;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list summary::after {
  content: "+";
  float: right;
  color: var(--red);
  font-size: 1.4rem;
  line-height: 1;
}

.faq-list details[open] summary::after {
  content: "-";
}

.faq-list p {
  padding: 0 24px 24px;
}

.site-footer {
  display: grid;
  grid-template-columns: 1fr minmax(280px, 0.8fr) auto;
  gap: 28px;
  align-items: center;
  padding: 38px clamp(18px, 4vw, 48px);
  background: var(--bg-ink);
  color: #fff;
}

.footer-brand .brand-mark {
  background: #fff;
  color: var(--red);
}

.footer-brand small,
.site-footer p {
  color: rgba(255, 255, 255, 0.68);
}

.site-footer p {
  margin: 0;
}

.site-footer > a {
  font-weight: 800;
  color: var(--yellow);
}

@media (max-width: 980px) {
  :root {
    --header: 70px;
  }

  .site-header {
    grid-template-columns: auto auto;
  }

  .menu-button {
    display: block;
    justify-self: end;
  }

  .header-cta {
    display: none;
  }

  .site-nav {
    position: fixed;
    inset: var(--header) 14px auto 14px;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    background: #fff;
    padding: 8px;
    box-shadow: var(--shadow);
  }

  .site-nav.is-open {
    display: flex;
  }

  .site-nav a {
    padding: 14px 12px;
  }

  .hero,
  .split,
  .local-section,
  .section-heading {
    grid-template-columns: 1fr;
  }

  .hero {
    gap: 28px;
    min-height: auto;
    padding-top: 34px;
    background: linear-gradient(180deg, #fff 0 56%, var(--bg-soft) 56% 100%);
  }

  .hero-media {
    width: 100%;
    min-height: 0;
    aspect-ratio: 16 / 10;
  }

  .reason-list,
  .audience-rail {
    grid-template-columns: 1fr;
  }

  .reason-list article + article {
    border-left: 0;
    border-top: 1px solid var(--line);
  }

  .hero-strip {
    grid-template-columns: repeat(3, minmax(0, 1fr));
  }

  .hero-strip span + span {
    border-left: 1px solid var(--line);
    border-top: 0;
  }

  .assortment-photo img {
    aspect-ratio: 16 / 10;
  }

  .site-footer {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 640px) {
  .brand small {
    font-size: 0.68rem;
  }

  .brand-mark {
    width: 40px;
    height: 40px;
  }

  .hero {
    gap: 22px;
    padding-top: 22px;
    padding-bottom: 18px;
  }

  .hero::before {
    display: none;
  }

  .hero h1 {
    max-width: 100%;
    font-size: clamp(2.25rem, 10.2vw, 3.18rem);
    line-height: 1.02;
  }

  .hero-lead {
    margin-top: 16px;
    font-size: 1.08rem;
    line-height: 1.38;
  }

  .hero-actions,
  .local-actions {
    flex-direction: column;
  }

  .hero-actions {
    gap: 10px;
    margin-top: 20px;
  }

  .button {
    width: 100%;
  }

  .hero-media {
    min-height: 0;
    aspect-ratio: 16 / 11;
  }

  .hero-note {
    position: absolute;
    right: 12px;
    bottom: 12px;
    width: min(250px, calc(100% - 24px));
    border-left-width: 4px;
    border-radius: 0 var(--radius) var(--radius) 0;
    padding: 12px 13px;
    box-shadow: 0 12px 28px rgba(24, 27, 31, 0.14);
  }

  .hero-note strong {
    font-size: 0.92rem;
  }

  .hero-note span {
    display: none;
  }

  .hero-strip span {
    padding: 12px 8px;
    font-size: 0.78rem;
    line-height: 1.25;
  }

  .category-grid {
    grid-template-columns: 1fr;
  }

  .local-facts div {
    grid-template-columns: 1fr;
    gap: 5px;
  }

  .map-frame {
    min-height: 380px;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }
}